Location: Remote (must be available to work on Eastern Time)
Language: Full professional fluency in English (spoken and written)
About Winback
At Winback, we help leading brands turn customer lifetime value into their #1 growth lever.
Our team embeds directly with high-performing consumer brands like Coinbase, Hopper, Crocs, and Oats Overnight, taking ownership of lifecycle strategy, automation, and experimentation to drive measurable, compounding growth.
We're building the most advanced retention systems in the industry, pairing AI-native personalization, identity resolution, and human-led strategy to deliver real, incremental lift across channels.
About the Role
We're looking for a Copywriting Lead to own the words behind some of the fastest-growing consumer brands in ecommerce, and to build the system that lets great copy scale across our entire client portfolio.
You'll own copy across a portfolio of brands and build the infrastructure that lets it scale: the SOPs, frameworks, and quality standards that keep the work sharp as volume grows. Over time, that includes hiring and leading a team of copywriters as the company scales.
You'll work alongside our strategists and our Creative Lead, who owns design the same way you'll own copy. Together you shape the creative engine behind every brand we touch. You'll write from a strategic point of view, not as a wordsmith who takes a brief and runs with it, but as someone with a real hand in the messaging, the lifecycle thinking, and the systems that make it all repeatable.
We're an AI-native company. You'll be expected to use AI as a thinking partner every day, not to churn out first drafts you bash into shape, but to move faster, sharpen your thinking, and build repeatable systems. If you already write this way, you'll thrive here.
This role is for someone who takes real pride in their craft, wants ownership over both the work and the system around it, and is excited to grow into a leader as Winback scales.
What you'll do:
Copy Craft & Brand Voice
Own copy across your brands, writing high-converting email, SMS, and push from strategic briefs.
Nail each brand's voice and adapt seamlessly across very different brands, tones, and audiences.
Turn lifecycle thinking (welcome, abandonment, post-purchase, winback, billing reminders) into messaging that drives revenue, and set the bar for what great Winback copy looks like.
Systems & Scale
Build the SOPs, frameworks, and reference libraries that make great copy repeatable across brands and writers.
Develop briefing and feedback systems that protect quality as volume grows.
Document what works so the system gets smarter every sprint.
Team Leadership & Development
Grow into leading the copy function, hiring, onboarding, and mentoring copywriters as we scale.
Partner with the CEO on how the function should be structured, whether that's a dedicated copy team, training strategists to write better, or some mix of both.
Stay close to the work while raising the standard for everyone around you.
AI-Native Execution
Use AI as a daily thinking partner to move faster and produce sharper work.
Build AI-assisted workflows that lift quality and consistency across brands.
Keep a human hand on the final product, so copy reads like the brand and never like a template.
Performance & Collaboration
Work hand in hand with strategists and the Creative Lead to align messaging, design, and strategy.
Internalize performance insights and feedback to continuously sharpen copy and lift results.
Balance quality with speed, hitting deadlines across multiple brands without cutting corners.
Who You Are
5+ years writing high-performing copy, ideally across email, SMS, and the broader customer lifecycle.
A strategic writer, not just a wordsmith. You think about why a message works, not only how it sounds.
Able to nail brand voice and adapt seamlessly across very different brands and audiences.
Experience writing for ecommerce and consumer brands; lifecycle or retention experience strongly preferred.
AI-native or actively building that muscle. You use AI to sharpen your thinking and build systems, not to replace the craft.
A systems thinker who builds repeatable processes, not just one-off deliverables.
Highly organized and detail-oriented, able to balance quality with speed across multiple brands.
A clear communicator who can document, give feedback, and collaborate across a distributed team.
Excited to grow into a leadership role and build a team as Winback scales.
Klaviyo or other ESP familiarity is a plus, as is comfort collaborating with designers in Figma.
Why Winback
We're not a traditional agency. We're a retention performance studio that combines deep lifecycle expertise with advanced automation and AI infrastructure to deliver measurable results for the world's top consumer brands.
At Winback, you'll have:
Work that drives real impact. You're not just writing emails, you're shaping the voice that some of the most exciting consumer brands in the world depend on to grow. The words you write will directly move revenue and retention.
Ownership from day one. You'll own copy for your brands, set the standard for the function, and have full accountability for the quality and impact of the work.
A culture of growth and excellence. You'll work alongside some of the best lifecycle and growth marketers in the industry, sharing learnings, solving hard problems, and leveling up together.
A clear path into leadership, with the room and the mandate to build the copy function as the company scales.
Apply Here